Business Spotlight
What We DoWe create short cinematic videos that showcase your shop, your story, and your culture.
These videos are shared with the We Are Mercado community and can also be used on your own social media.
Our Packages
BASIC SPOTLIGHT … $150Includes:
30-45 second vertical video
Walkthrough of the shop
Quick business introduction
Posted on our social media
Business tagged
Delivered for business to reuse
Featured business Story … $300Includes:
60-45 second vertical video
Walkthrough of the shop
Owner speaking on camera
Cinematic shots of products
Posted on our social media
Business tagged
Delivered for business to reuse
Premium Local Feature … $600Includes:
Full business story
2-3 minute mini-doc style
Owner interview
Cinematic shots of products
Posted on our social media
Business tagged
Delivered for business to reuse
Includes 3 short clips for Instagram
RecommendedBest for businesses wanting quick exposure. Helping local businesses get discovered through storytelling and video.
FAQ
How many people will see my business video?
While results vary, one of our recent spotlight videos reached:
• 5,369 views
• 1,732 accounts reached
Most of those viewers were people who did not already follow the page, meaning the video introduced the business to new audiences.
Who sees the videos?
The majority of viewers come from people discovering the content through Instagram’s feed and shares.
In one recent example:
95.8% of viewers were non-followers, meaning they were discovering the business for the first time.
What kind of engagement do these videos receive?
A recent spotlight video generated:
• 150 total interactions
• 136 likes
• 6 shares
• 5 saves
Shares and saves are especially valuable because they help the video travel further across social media.
Can I use the video on my own page?
Yes. Businesses receive a copy of the video and are encouraged to post it on their own social media, website, or marketing materials.
What makes these videos different from normal ads?
Mercado spotlight videos focus on authentic storytelling and culture, not traditional advertising.
The goal is to show:
• atmosphere of the shop
• personality of the business
• what makes the space unique
This approach performs better on social media because it feels natural and documentary-style rather than promotional.
Why We Are Mercado?
We Are Mercado is a media platform dedicated to highlighting local culture, businesses, and creative spaces.
Our goal is to document and promote the businesses that give neighborhoods their identity.